When I first learned about “Entrepreneurial Culture”, I studied about how employers use the phrase as a tactic to encourage employees to push new limits. Many businesses have built success on the concept of fostering a culture of entrepreneurship. This strategy is how many companies have managed to “out-think” the competition in both tactics and … Continue reading The New Era of Originality: Entrepreneurial Culture
Does the idea of networking at a mixer sound forced and unnatural? When I first graduated I quickly grew bored with going to events and trying to force a conversation with complete strangers, but honestly, I was taking the wrong approach. Networking doesn't have to be a transactional, tit-for-tat experience where you connect with people you … Continue reading Networking: Quick tips to elevate your presence
Is it really important? When I first heard the phrase "Personal Brand" back in 2011 the first thing that came to my mind was a corporation: like, Target, Nike, Apple or a Social Media celebrity. The phrase seemed like a marketing strategy that had no place in my everyday life. However, I can't deny that … Continue reading Building a career in 2017: Why Millennials should create a personal brand
When I think back on some of my fondest memories: I reminisce about the people I was with, what I was doing, and the emotions I felt in those special moments. All those elements work as a collective that give me an amazing and unforgettable feeling. These feelings create moments in time that will forever … Continue reading The new era of advertising: Experiential Marketing
Hello, 2017 has been a busy year with the launch of ON point solutions. Starting a business is a rewarding experience that comes with a lot of hard work. I decided to start ON point once I grew tired of procrastinating my entrepreneurial dreams. I am a graduate of the Smith Hudson College of Business … Continue reading Introducing the ON point blog!