- STRATEGIC PLANNING:
Strategic Planning is essential to brand differentiation. It is the working vision that helps clients clarify what their company will and won’t do; I help to capture an effective strategy and build a strategic marketing plan around it.
- BRAND DEVELOPMENT AND POSITIONING:
Marketing begins with the brand. A company’s marketing and advertising efforts are a true representation of the brand itself. ON point. will assist with brand management to ensure the company image is true to the brand it represents.
- SOCIAL MEDIA & LIFESTYLE MARKETING:
I market clients to meet their fundamental challenge: building brand equity by becoming larger, more recognizable, favorable and influential. Social Media is an extension of your brand’s promise. When clients are successful at emotionally engaging its core market through social interactions they are able to build brand loyalty and shorten their sales cycle.
- TRADITIONAL & DIGITAL ADVERTISING:
Each company must decide the most effective advertising channels to most effectively engage their target market. Understanding the cultural, gender and age nuances of a segment is the first step in identifying how to resonate with them.
- PERSONAL BRANDING:
In today’s marketplace, both companies and individuals must have a clear and authentic brand. Showing a figure behind a business is a major key to having an effective marketing strategy that attracts additional clients to your business.
- PUBLIC RELATIONS
Having an outside source to focus on public relations can help to protect, enhance or build your company’s reputations through the media. A good agency or PR practitioner can analyze the organization, find the positive messages and translate those messages into positive media stories. ON point. helps clients increase visibility via increased recognition on as many respected platforms as possible. Long term, public relations can be an investment in the brand and the visibility of a firm or individual that results in increased recognition and reputation.