- Brand Strategy:
A company’s marketing and advertising efforts are a true representation of the brand itself. ON point. will assist with brand strategy and management to ensure the company image is true to the brand it represents. Strategic Planning is essential to brand differentiation. It is the working vision that helps clients clarify what their company will and won’t do; I can help to formulate an effective strategy and build a strategic marketing plan around it.
- SOCIAL MEDIA & LIFESTYLE MARKETING:
I market clients to meet their fundamental challenge: building brand equity by becoming larger, more recognizable, favorable and influential. Social Media is an extension of your brand’s promise. When clients are successful at emotionally engaging its core market through social interactions they are able to build brand loyalty and shorten their sales cycle. - TRADITIONAL & DIGITAL ADVERTISING:
Each company must decide the most effective advertising channels to most effectively engage their target market, whether creating content or drafting compelling copy its all about finding a way to capture your audience. - PERSONAL BRANDING:
In today’s society, both companies and individuals must have a clear and authentic brand. Crafting a persona beyond the business is a major key to having an effective marketing strategy that attracts additional clients to your business. - PUBLIC RELATIONS
Having an outside source to focus on public relations can help to protect, enhance or build your company’s reputations through the media. A good PR strategy should communcaite the brand through positive messages and translate those messages into positive media stories. ON point. helps clients increase visibility via increased recognition on as many respected platforms as possible. - IMAGE CONSULTING
Styling is a big part of maintaining an image. I can help create a unique look whether it be for personal styling or a photo shoot.
ON point. Creative uses a scalable service model and top-tier advertising methods to provide marketing solutions to services deemed unaffordable for most small businesses and make them accessible to growth-minded owners.
